Today's shifting technology landscape reveals that no "perfect" idea exists. As Larry Keeley's Innovation Methods course showed me, the better question is: how do we cultivate an iterative mindset that embraces constant change to drive progress? True innovation is a moving pursuit of potential, centered on continuous refinement and human-focused problem-solving.
From attending the class, I wanted this article to showcase some insights into how can we get a little bit closer to the ‘perfect idea’:
- Innovative ideas reveal needs and opportunities like cutting shapes out of fog. Strong frameworks are back impactful concepts.
- Ideation takes time - not just a day, but weeks of research to identify core problems. Our team invested in alignment.
- User flows barriers and solutions. Is the solution differentiated? We studied analogs like Lemonade and MetaMask.
- Applying models like Doblin's Ten Types of Innovation guides well-rounded development.
- Despite frustrations, communication and collaboration unlock potential.
In the end, innovation is a journey powered by process and teamwork. Though "perfect" remains elusive, it is in asking the right questions about user needs that the building blocks of positive change emerge. Our estate planning platform came from repeatedly asking, "How might we empower more secure legacy planning?" The outcome? A solution to democratize will-making through secure technology.
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